Interview Guideline for TTU’s Non-Academic Services

  • Introduce yourself and topic. (How can TTU improve its non-academic services for current students?)
  • Tell respondent you will be recording/taking notes of the conversation for your marketing research class. Make sure it is okay to record first.
  • Clarify that the respondent is the expert on the topic by being a student and that there are now right/wrong answers. Speech in a comfortable dialogue.
  1. What is your major? What year are you?
  2. Do you live on campus? If not, house close? Do you drive or walk?
  3. How do you feel about TTU’s campus (not including professors) If positive, what would they improve? If negative, what are their complaints?
  4. What are your favorite things about TTU?
  5. If you had the power to change one thing about the campus what would that be?
  6. Do you think TTU is fully supporting your education with its nonacademic services? explain?

Red

Red

He was The Buthcer.

He held his namesake’s knife,

Gripping tightly, angrily. Anticipating

The imminent hacking.

He licked his lips

Visualizing the seeping redness

Soon to come. His

other hand sadistically caresses

The atypical victim.

He brought down his raised

Hand, the knife gleaming with intent,

Ripping through the soft skin.

Stopping at the wooden block. Repeat.

Repeat. Repeat.  Until nothing was whole.

The Wife sat across the room. Smiling

At her victory. She comes to take

The knife from The Butcher using it

To scrape the diced

Tomatoes into the now full salad bowl.

BRAND, NEW STORIES

What is your brand’s history?

Did it come out of nowhere? Did a new intern just happen to mumble something while bringing you your morning coffee? Or did you put real thought, creativity and passion in to your brand?

Your brand is your story. When a person wants the new, hot toy is it because he was born with the desire to own it? Or did you convey such passion in your brand that they wanted to be a part of the story? I don’t remember opening my eyes for the first time and having the innate desire for a smartphone. My first word was not a post on a social media site.

The everyday consumer is assailed by the messages of thousands upon thousands of companies every year. They see a different product every day and that product has a brand, a story. However, as we all know, not all stories are well-told.

A new TV series has started but three episodes in they find that no one is watching so the show is pulled. It had just started, but it had no traction because the beginning was… disappointing. Plus, there are so many other great TV series on why pick this new one to watch? The same lesson can be said about your brand’s story.

Why pick this shining thing over that shining thing?

Why should I keep this shining thing when a new one is out there?

Because one of them makes you feel something. You have to ignite that feeling in your consumers. Whether it is happiness, pride or edification, an emotion route leads to success. I will not want a new thing because it is new. I will want it because I felt when I heard your brand’s story.

Which message do you believe is more successful?

“Hello consumer. This new phone can do new things. It is better than other phones. Here is why: It can do multiple things at once, it has great speakers and you can add it to your family plan.”

Or…

“Insert young man*

Hello mom. Yes I am doing okay. I love college, but I am running out of money is there any way you can stop by the bank in the next few days to transfer some money?

*Mother goes to app and transfers money before her son finishes and says “Yes dear I think I can find the time.”

*mother smiles”

You can apply logic and reason to your brand. It has successful results. However, the limbic brain houses our emotions and a message will be more successful if they convey a lifestyle instead of a life choice.

We should be She

There is a very important woman in my life; She has touched my soul. This is not about love, but about passion. She was born in a small town in Colorado. Her mother and father both loved her, but not each other and, like many young adults today, She is a product of divorce. Some would think that this was a handicap when it came to loving, but She has a heart able to love all, through all.

I met her at a little known college in Tennessee. She had a full ride on a soccer scholarship and I had a need-based scholarship. We were both there without the desire to be there. We had a passion inside us for something more than the education our parents forced us to get. So naturally, we connected. Throughout the time we spent together at college I would try to put myself around her as much as possible. She had this gift for bringing out your joy even in your darkest moments. She inspired you to do things, the important things. You could tell her “I want to help people someday” and She would give you her jacket just so you could in turn give it to someone in need. She wanted the world to become a better place without any recognition going to her. She was brilliant, beautiful and brave.

A lot of people talk about their dreams, but they excuse them until a more convenient time. “I will travel the world someday, but right now I need some work experience and money.” This is now my stalling tactic. However, She has always spoken about Africa and her wish to help the children there. If She was depicted well enough by myself in the earlier paragraphs, you should be able to guess where She is.

Africa.

She is helping escaped children soldiers pursue an education through WYET (World Youth Education Trust). Kony is very much alive and thriving in Africa despite the lack of YouTube videos. Currently, She is working to plant one of the first fully digital schools in East Africa! The school plans to offer each student a computer/tablet resource to be used throughout their education.  These students are former child soldiers with traumatic memories of war or abandoned children left to be cared for by strangers. However horrific the past may be to these students they also have dreams. Some dream to be teachers themselves, civil engineers or nurses. The start-up costs for such a venture is daunting to many, but not to Her.

She climbed Mt. Kilimanjaro with 5 others raising $5,000 each, plus $7,000 donated by well wishers for the climb. The money goes straight to constructing the secondary school in Tanzania. This is where the students will learn. The classes with be taught by volunteers and a few paid staff. Most of the progress being made for these children is fueled by the passion brought forth by the wonderful people involved at WYET. She is involved with some very loving people as they help the children in East Africa. She seems to be drawn to the weak, the ones who need love most. I am truly blessed to call her my friend.

Kilimanjaro_Uhuru_Peak_Sign

Grad Blues

Are you smart, driven, and ready to start your career?

Join the club. The current job market is saturated with people who can’t afford to retire so you’re going to have to wait your turn. Or… You can strike out and free-lance, but then you are stuck with an unreliable paycheck. That is if you can find work in the first place. Enjoy Craigslist.

So what do you do now? You have that well-earned bachelor’s degree hanging on your wall (or in a drawer), but a degree just isn’t enough. Most of you should have some experience from internships, but a semester of getting coffee for a communications director isn’t quite what employers are looking for in a new hire. Nonetheless, it looks better than no experience. I am sure some of you out there have put down sales experience for your serving job at your local restaurant (smart move), but even you aren’t having luck.

Trust me, I know the struggle. I have a marketing degree and with three different internships ranging from 3 months to a year. I have been to 9 interviews, had four phone interviews, and even tried to work for free (another internship will help right?). However, I have had zero luck. I just heard back from an ad agency in Knoxville that looks promising. Hopefully, I will get an interview and wow them with my personality and experience. At this point though, I am considering Grad School. I really just need to take productive steps forward and job hunting on my grandparent’s couch is slowly draining away my spirit. I am sure some of you can understand that, probably all of you.

It’s not all bad though. I have spent a lot of time catching up with my family. I traveled to Indiana to visit my dad and I went to Florida to see my mom, Family is important to me so having the time to do that was great! I also spent a lot of time writing, which I have never really had time for with college and part-time jobs to pay for college. I am starting this blog as a way to utilize my creativity. Plus, I have been hiking like crazy and taking beautiful photos ( if I may say so).

So, if you are job hunting with no luck take this time to pursue your passions! Read. Write. Paint. Cook. Run. Travel. Whatever you passions are explore them. Explore yourself and find out who you are outside of the obligations that you have always had. You may find out something new and that could lead to a new career path that you never envisioned for yourself.

Push through these tough times and continue to educate yourself!